Our 200 - Year Ambition
Now, just as always, food and dining are closely connected with our daily lives. Food provides us with important nutrients, and dining is an occasion for pleasure and togetherness. It is precisely because of this that our ancestors at Kubara Honke used ingenuity and wisdom to continuously seek out the depths of what food and dining have to offer.
Our origin was in shoyu (soy sauce), and that is just one of the wonderful food products that was developed by our ancestors. Kubara Honke was established in 1893 as Kubara Shoyu, and I am the fourth-generation president. When I started out in the company, I used to deliver shoyu from house to house. One thing I will never forget is the smiles on my customers’ faces as they said “Thank you!”
I want to bring happiness to more people through food and dining. This wholehearted purpose guided me to study day and night, and to grow the company into what it is today, namely a general food manufacturer that releases a broad variety of products.
More than 130 years have passed since the founding of our business, and looking ahead to our second centennial, I hope to keep the company pursuing “authenticity” and extend its roots into the local community. Searching for what today’s customers want, and working from that conception, using ingredients that reflect the individual faces and hearts of their makers, and applying superior technology and materials to create a product of high quality that can be relied on―as I see it, authenticity can only be achieved in this way, by honest, straightforward immersion in the making of the product.
With my belief in “manufacturing that gives a voice to products that are voiceless,” I want to give people a taste of truly delicious food that someone has put their heart and hard work into, without begrudging the time that might be required to make it. If people feel moved and excited by this, then I will feel no greater joy. I wish to continue taking on challenges, aiming to make Kubara Honke a company that continues producing that feeling of excitement long into the future.
